Course - Club Manager Association New Zealand (Demonstration)

Courses

The CMAA's BMI programme is an in-demand and flourishing series of week-long courses that have produced more than 11,000 graduates and is one of the most respected educational initiatives in the golf club management industry. Each programme is an intensive learning experience employing the latest teaching methodology, real-life examples and pertinent collateral information in a structured academic environment. Benefiting from the expertise of professors, industry experts and experienced club managers, students delve into the myriad topics that make club management such a fascinating profession.

The Club Management Association of New Zealand is justifiably proud to be the exclusive provider of the BMI programmes in New Zealand that are designed for managers at all stages of their careers.

BMI Club Management

April 27 – May 1 2026

Click Here to view the BMI Golf Management Booklet

BMI Golf Management

May 11 – 15 2026

Click Here to view the BMI Golf Management Course

Benefits of BMI Courses

Managers who participate in the BMI Career Development Programme receive a host of benefits, including:

Making contact with industry experts.
Networking with fellow managers who manage some of the most innovative and prestigious clubs across the country and around the world.
Discussing new ideas that can be implemented in their own clubs.
Receiving instruction from the nation’s finest club management educators.
Visiting and touring other club operations.
Growing not only as individuals, but as an integral part of the club’s management team.

For further details and course timetables contact Des Topp – eo@cmanz.co.nz

Professional Development

The Certified Club Manager (CCM) is a professional certification recognising the unique skills and special knowledge required of today’s Club Manager. It has opened countless doors of opportunity for managers as it communicates their knowledge and ability to serve as a key player in a club’s success. Candidates who have earned the designation have completed a programme enriched with education experience, applicable knowledge, and business tools that can deliver a positive impact.

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CMAA's CCM Programme

CMAA's curriculum is based on competency areas covering every aspect of a club management professional’s job and responsibilities. These professional competencies represent the skills and knowledge that are highly valued and required for success in the club management career path.

The competency areas included in the Business Management Institute curriculum that are reflected in the Certified Club Manager (CCM) exam are:

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Certification Criteria

Individuals are required to attain 300 credits from either tertiary education or industry accredited courses.
A minimum of 5 years’ experience in the industry is required before qualifying to sit the certification examination.
The CCM examination contains 400 multiple-choice questions taken at random from a central databank.
Only those who achieve above 70% aggregate are accredited as “Certified Club Managers” (CCM).
The certification is valid for a 5-year period. Education must be maintained by attending additional development courses (120 credits over 5 years).

CMA NZ currently has 15 CCM qualified Managers in New Zealand and a further 3 qualified CCM Managers working overseas.

Continuing Education - Important for Our Club Industry

For our industry to prosper and clubs to continue to flourish in a very competitive leisure industry, the leadership required will be better served through a robust programme of education and training. Our programme will educate tomorrow’s leaders and managers today!

With a benchmark qualification recognised throughout the world (CCM), club managers can demonstrate their credibility in the job and ensure cross-fertilisation of skills, knowledge and ideas as they manage ever more successful clubs around the globe.

BMI (Business Management Institute) Programmes

CMA NZ currently delivers all of the required BMI programmes which were developed by Club Managers Association of America (CMAA) and are used by seven Club Associations worldwide as the framework for their education programmes. Specific material is adapted to suit local conditions.

Certification

Education is essential, but CMASA provides a credible certification programme which proves that the manager has understood the subject matter and retained what has been taught.

The club management industry now sets the standard whereby qualifications and certification benchmarks are the accepted industry standards of knowledge required to do the job.

What is the CMA NZ education programme?

Five 40-hour intensive week-long courses supplement managers’ skills:

BMI I Club Management
BMI II Leadership Principles
BMI III General Manager/ COO
BMI IV Food & Beverage

Managers can take one course a year, completing four courses over 3-5 years.

Contact: eo@gmanz.co.nz

Conceptual Skills

Club Governance: Educates board on best practices; GM performance reviews; Board self-evaluation; strategic planning; club mission and vision; governance succession plan; board and committee orientation; roles and responsibilities; board goals and objectives; club elections and bylaws; promoted fiduciary duty; record retention; GM/COO role; meeting management; forecasts and explains club industry challenges.

Interpersonal Skills: Transparency; active listener; timely and constructive feedback; tactful; self-aware; builds rapport; effective presenter; speed reads; diffuse conflicts; negotiates effectively; effective communicator; articulate; builds a network.

Leadership: Personal strategic plan; self-improvement; time management; ethics; critical thinking; change management; innovation; industry trends; diversity; coaches; mentorship; delegation; empowers others; core values; inspiring; motivation; collaborative; role model.

Administrative Skills

Accounting, Finance, Data Analytics: Understands financial standards; data analytics; audits; budgeting; capital; forecasting; variance analysis; benchmarking; internal controls.

External Governmental Influences: Compliance; legal concepts; safety; compensation laws; licensing; zoning; permits; waterways.

Human Resources: Employee policies; recruitment; onboarding; performance reviews; succession planning; employer of choice.

Membership & Marketing: Service management; marketing principles; traditional and digital media; public relations; retention and recruitment; research.

Technical Skills

Facilities Management: Risk management, maintenance, renovations, construction, legal responsibilities, capital project planning.

Food & Beverage: Purchasing, storage, inventory, service quality, menu planning, compliance with laws and safety.

Sports, Recreation & Wellness: Wellness, sport, spa, fitness, aquatics, youth programming, facilities management, sport protocols.

Information Technology: Integrated technology; strategy; management; cybersecurity; disaster recovery; reservation systems; data management.

Benefits of BMI Education Programme

The BMI Education Programme provides numerous benefits for club management professionals, supporting growth, networking, and career advancement.

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Courses making up the Certified Club Manager qualification

The CCM qualification is composed of several intensive courses designed to develop club managers’ skills and knowledge.

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Professional Development:

The BMI Education Programme provides outstanding educational opportunities for professional growth in the club industry.

Accreditation:

Accredited by ANSI, providing an internationally recognized standard for club management education.

Networking:

Opportunities to network with other club management professionals and experts in the industry.

Variety of Courses:

A wide range of courses, catering to different levels of expertise and interests.

Continuous Learning:

Allows club managers to keep up to date with the latest developments in the field.

Personalized Learning:

Offers personalized learning experiences to suit the unique needs of club management professionals.

Access to Expertise:

Access to a variety of club management experts, sharing their expertise and experience.

Career Advancement:

Participation can lead to career advancement and growth in the club industry.

BMI Club Management:

This five-day, 40-hour, intensive session is designed for managers with a desire to explore the basic elements of their profession in a comprehensive, hands-on manner.

BMI Leadership Principles:

Develop leadership, management, and critical thinking skills at all career stages.

BMI General Manager/Chief Operating Officer:

Learn to operate your club as a business and understand GM/COO responsibilities.

BMI Food & Beverage Management:

In-depth look at food and beverage operations, including site visits and tastings.

BMI Golf Management:

Includes visits to top clubs, classroom lectures, club tours, and sessions by industry experts.

BMI Sports and Recreation Management:

Explore and lead all aspects of the club’s recreational features.

Joe Perdue Certification Review Course:

Helps managers prepare for the CCM exam. Optional sixth day available for fully qualified students.

BMI International

Presented in conjunction with CMAA, BMI International is an educational and cultural experience designed specifically for club management professionals.

Upon attaining the Certified Club Manager qualification, further ongoing personal development opportunities become available. These include the Certified Chief Executive (CCE), Honour Society, and Master Club Manager (MCM).

Certified Chief Executive (CCE)

The Certified Chief Executive (CCE) designation was developed to recognize those managers who have shown the ability to successfully serve as the most senior manager in a club. The CCM designation is still the "hallmark of professionalism" within the club industry. The CCE designation is meant to augment the CCM designation, not replace it.

Number of CCE qualified managers in NZ: 1

Honour Society

Membership in CMAA's Honour Society is open to club managers who meet the following criteria:

Achievement of 400 additional credits beyond certification with a minimum of 150 credits from CMAA/CMI-endorsed education programmes
Professional membership for a minimum of 10 years
Successful completion of BMI IV or BMI V

Master Club Manager (MCM)

The Master Club Manager (MCM) designation is a certification and recognition programme for a special group of professionals who have made extraordinary and long-lasting contributions to the club industry.

The MCM designation is awarded to club managers who meet the following criteria:

Attainment of CCM designation and Honour Society membership
Achievement of 200 additional credits beyond Honour Society with a minimum of 100 credits from CMAA/CMI-endorsed education programmes
Hold Professional membership for a minimum of 12 years
Completed BMI IV and BMI V successfully
Completed the Master Club Manager Profile and Monograph successfully
CMAA World Conference educational presentation based on Monograph